A Tradition of Excellence
We remain at the forefront of modern dentistry, delivering sophisticated, high-quality treatments in a warm and welcoming setting. Our experienced team provides comprehensive dental services, from routine check-ups and preventive care to dental implants, cosmetic dentistry, and orthodontics.
Your smile – and your long-term dental health – are always our highest priorities.
Nestled in the elegant surroundings of Fitzroy Square in the heart of London W1, Fitzroy Dental Practice has been a trusted name in dentistry for nearly 70 years. Established across five generations of dedicated clinicians, our practice continues to uphold a proud legacy of exceptional dental care. Many of the families we treat today are the children, grandchildren, and even great-grandchildren of our earliest patients.
What Our Patients Say

Personalised Care for Every Patient
Our clinicians treat patients of all ages, offering tailored care to address both everyday and complex dental concerns. We follow a ‘needs-based’ philosophy, enhancing the appearance and function of your teeth using only the gentlest, most effective techniques. Whether it’s refining a minor imperfection or transforming your smile, we ensure every treatment is selected with precision and care.
As a small and cohesive team, we understand each other’s strengths and clinical expertise. This allows us to work seamlessly together, creating a calm, relaxed environment where your comfort and confidence come first. Our lead dentist has undertaken extensive advanced training and certification, ensuring you receive the very best, most up-to-date care in our state-of-the-art facilities.
Sedation for Nervous Patients
We know that visiting the dentist can feel daunting for some. To support anxious or nervous patients, we offer safe and effective sedation options, helping you experience your treatment in the most comfortable, stress-free way possible.
Private Care With Flexible Payment Options
As a private dental practice, we provide flexible finance plans with convenient payment schedules tailored to your circumstances. This ensures you can access the highest quality care without compromise.
We’re Here to Welcome You
Whether you’re new to the area or simply looking for outstanding dental care delivered with warmth and expertise, we would be delighted to welcome you to Fitzroy Dental Practice.
Click below or call 020 7387 3317 to book your consultation today.

Interest-Free Finance
- Spread treatment costs over 12 months.
- With 0% interest
- No upfront payment required.
- Quick, simple online application.
- No hidden fees or unexpected charges.
- Makes treatments more affordable
- Manage your budget without delaying care.
