At Fitzroy Dental Practice, we provide an extensive range of professional teeth whitening in London. Our dentists can help you by providing teeth whitening you can perform at home or visit the practice to have it done. Whatever kind of treatment you choose, you can be assured of having brighter and whiter teeth that will restore your confident smile.

Teeth whitening treatment is safe and involves minimal discomfort. Some advanced whitening formulations have been developed to lessen sensitivity problems and improve the colouring of natural teeth by several shades.

Though it is quite difficult to predict the exact shade your teeth will be lightened to, our dentists will ensure you are satisfied with the results and know how to maintain them.


Teeth whitening involves bleaching your teeth to make them lighter by a few shades. It cannot make your yellow teeth exceptionally white, but it may lighten the present colour by several shades.


  • Improved levels of confidence
  • Boosts overall self-esteem
  • Gives a younger appearance


Boutique Whitening

‘Boutique Whitening’ is a safe and effective way to lighten the natural colour of your teeth and improve your smile. This home whitening kit can boost your overall appearance without damaging or removing the tooth surface.

Home-Based Tray Teeth Whitening

Our dentist will take a set of dental impressions of your teeth and moulds of your teeth made (whitening trays) that will be provided for you to take home along with a box of whitening gel (hydrogen peroxide gel around 10% – 12 %).  The gel will then be placed into the trays to be worn for at least 2-4 hours a day over a 7 to 10 day period.  With home whitening trays, the peroxide slowly produces oxygen molecules that enter into the outer layer of your tooth known as the enamel. This will break down the stains within a few hours, whitening teeth gently, over a few days.  With the whitening procedure, you will be in full control of how white your teeth appear, as you are free to stop the procedure whenever you feel satisfied with your shade.

As with laser whitening, no “top-up” visits will be required and the whitening trays are yours and you can store the gel for almost a year in the fridge.  You can also purchase additional syringes of gel at a minimal cost from your dentist. Don’t forget to ask about teeth whitening prices.

Phillips Zoom Whitespeed

Philips Zoom Whitespeed is a good option for patients who want to have whiter and brighter teeth.

We use Philips Zoom Whitespeed to change the dull colour of your teeth to almost 8 shades lighter in one appointment only.

Like other systems, Philips Zoom Whitespeed uses a proprietary LED light to improve the whitening procedure and ensure the best results within the shortest possible time.

Our dental professionals and so have administrated the treatment; it is the healthiest option for your teeth.

Unlike other whitening procedures, Philips Zoom has adjustable intensity settings and may be customised to lessen sensitivity and maximise your comfort.


Step 1 – Your teeth will be cleaned with a preparatory activator and then coated with a bleaching agent.

Step 2 – After this, we apply a mouth guard and apply high-energy halogen light on the teeth that will activate the bleaching agent without damaging your teeth.

Step 3 – After exposure to the halogen light for a quarter of an hour, you will leave the clinic with a whiter smile.


After your teeth have been whitened by our dentists, they will appear whiter and brighter but may become more porous from the treatment and more susceptible to staining. Follow these tips for the 48 hours after the whitening treatment to get whiter and brighter teeth.

  • Brush teeth by using Fluoride toothpaste at least twice a day.
  • Floss daily to remove food particles that get stuck in between the teeth.
  • Do not drink tea, coffee, red wine, coloured drinks or dark soda.
  • Avoid eating cherries, grapes, blackberries, mustard, spaghetti sauce, raspberries, soy sauce, dark stews, dark soups, lollies, dark chocolate, blue berries, blue berry muffins and slushes.
  • Do not drink hot or cold liquids as this may damage your teeth that contract and expand as this may also allow stains to penetrate.
  • Say no to smoking as this can lead to tooth staining.


Teeth whitening costs differ from one practice to the other, as you may have to attend several appointments with your dentist over a period of few weeks or months. The procedure can be costly but is usually affordable as it removes stains and discolorations. Though whitening is not a one-time procedure, you will still notice whiter teeth with the help of this treatment.


Only dental professionals who are registered with the General Dental Council, as our dentists are, can whiten your teeth. So, whichever whitening option we suggest for you, it will be a safe and an effective procedure. You will always have an initial consultation where we will

  • Check if your teeth and gums are healthy and strong
  • See if you are the right candidate for the treatment
  • Discuss the best teeth whitening in London for you
  • Show you a chart so that you can choose what shade of white you can expect from us for your natural teeth
  • Provide an idea of how long the treatment will take as it might be anything from an hour to several weeks


Am I the right candidate for teeth whitening?

Most people can undergo whitening treatment, but some people might not be suitable for it, for instance, if they have gum disease or other dental problems such as tooth decay.

You will have an initial consultation with our teeth-whitening dentist before treatment to determine the suitability of your teeth.

Will whitening treatment change my restorations?

No, the whitening treatment works only for natural teeth. Restorations such as crowns, dentures and fillings cannot be whitened.

Can I whiten a single dark coloured tooth?

This will depend on the cause of dark colour that may include a dead nerve, discoloured crowns, fillings or veneers. Our dentist will find out the exact cause and give advice on the necessary treatment.

How long will my whitening treatment take?

If you decide to go for in-practice teeth whitening, it will take nearly two hours to attain the results, but the whitening should be maintained with a top-up kit for almost a week, in order to ensure the results are permanent.

At-home teeth whitening kits usually require around two to three weeks to see the end effect.

How much whiter will my teeth appear?

The result of whitening depends on your teeth. Our dentist can give advice on the likely results after an initial consultation.

In-practice whitening products such as Philips Zoom teeth whitening can whiten your teeth by around six shades in an hour.

How long will the whitening effect last?

When the procedure is done properly, the results should be permanent and require simple top-ups only every six to nine months, and that can also be done at home. Our dentist can also provide you with them, when needed.

If you opted for a home-whitening kit to start with, you can top-up, when required.

Do teeth whiteners damage the nerve of a tooth?

There is no evidence that the whitening procedure has any harmful effects on the health of a tooth’s nerve. According to a study, it has been reported that in a 4.5 and 7-year follow up, no individual who had undergone a whitening procedure required a root canal on any teeth that had been whitened.


To find out how Fitzroy Dental can help with teeth whitening in Central London, fill out the enquiry form on this page or call our practice on 02073873317 during office hours.