What is Teeth Whitening?
Teeth whitening is a safe, controlled process that uses professional-grade bleaching agents to lighten the natural colour of your teeth. While severely stained or yellow teeth may not achieve an extremely white shade, teeth whitening typically lifts the colour by several shades, resulting in a cleaner, brighter, and more youthful appearance.
At Fitzroy Dental Practice, we specialise in teeth whitening in Bloomsbury, offering expert treatments to help you achieve a radiant smile and boost your confidence. Whether you prefer in-clinic treatment or a tailored at-home teeth whitening system, our clinicians are here to guide you through the process and help you achieve a noticeably whiter smile comfortably and safely.
Our teeth whitening treatments use clinically proven formulations designed to minimise sensitivity while effectively lightening the natural colour of your teeth. Whether you opt for professional whitening treatment at our clinic or a customised at-home teeth whitening system, both options are effective in achieving a brighter smile.
Results may vary between individuals, and our team will work closely with you to set realistic expectations, ensuring you feel confident in maintaining your new, brighter smile. With our expert guidance, you can enjoy a whiter, fresher smile safely and without discomfort.
What Our Patients Say
Benefits of Teeth Whitening
At Fitzroy Dental Practice, your whitening journey is planned and supervised by experienced clinicians who ensure your treatment is safe, effective, and tailored to your needs.
- A noticeable boost in confidence
- Enhanced self-esteem
- A fresher, more youthful appearance
- A brighter, more radiant smile
Teeth Whitening Options
At Fitzroy Dental Practice, we offer several trusted whitening systems to suit your goals, lifestyle, and sensitivity levels:
Boutique Whitening
Boutique Whitening is a premium, dentist-supervised home whitening system designed to deliver reliable, long-lasting results. Using custom-made trays and high-quality whitening gel, it lifts deep-set stains and brightens your natural tooth shade safely and comfortably.
Home-Based Tray
Our home-based whitening system offers a convenient and controlled way to brighten your smile gradually. With custom-fitted trays and clinically approved whitening gel, this option allows you to whiten at your own pace, ensuring consistent results and excellent comfort.
Philips Zoom Whitespeed
Philips Zoom Whitespeed is our most advanced in-clinic whitening option, perfect for patients seeking dramatic results in a single visit. Using professional-strength whitening gel activated by LED technology, Zoom brightens your smile by up to eight shades in around an hour.
Stages of in-clinic Teeth Whitening
Step 1:
Your teeth are professionally cleaned and coated with a whitening agent.
Step 2:
A mouthguard is placed and a halogen light activates the bleaching gel.
Step 3:
After approximately 15 minutes, you leave with a noticeably brighter smile.
Teeth Whitening Aftercare
For the first 48 hours, when teeth are temporarily more porous, we recommend:
Brushing twice daily with fluoride toothpaste
Flossing regularly
Avoiding tea, coffee, red wine, cola and dark-coloured foods
Avoiding berries, tomato-based sauces, soy sauce, and chocolate
Avoiding hot and cold drinks
Refraining from smoking
Following these steps helps preserve your new whiter shade for longer.
Frequently Asked Questions
Is teeth whitening right for me?
Most patients are suitable for whitening. Your dentist will assess your oral health to confirm suitability.
Will whitening affect my restorations?
No. Whitening only lifts natural teeth. Crowns, veneers, bridges, and fillings will remain the same shade.
Can I whiten a single dark tooth?
This depends on the cause. Your dentist will investigate and recommend appropriate treatment.
How long does whitening take?
In-clinic whitening takes around two hours, followed by a short home top-up period. Home kits typically achieve full results within 2–3 weeks.
How much whiter will my teeth be?
Results vary. Philips Zoom can lighten up to six–eight shades in one visit.
How long does whitening last?
Results are long-lasting with simple at-home top-ups every 6–9 months.
Does whitening damage the nerve of the tooth?
No evidence suggests whitening harms the tooth nerve. Long-term studies confirm no increased risk of root canal treatment.
Interest-Free Finance
- Spread treatment costs over 12 months.
- With 0% interest
- No upfront payment required.
- Quick, simple online application.
- No hidden fees or unexpected charges.
- Makes treatments more affordable
- Manage your budget without delaying care.
